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fastcompany:

Inspired by the 2010 Hollywood movie The Joneses, about a family of stealth marketers who move into an upper-middle-class neighborhood to peddle their wares to their unsuspecting neighbors, Martin Lindstrom spent eight weeks filming a “real” family in unscripted situations, from barbecues to shopping expeditions and documented how their circle of friends responded to specific brands and products. 

 fascinating.

(via fastcompany)

  1. 3countylaugh reblogged this from fastcompany and added:
    fascinating.
  2. juliafiedler reblogged this from fastcompany
  3. travelerzcave reblogged this from fastcompany and added:
    Inspired by the 2010 Hollywood movie The Joneses, about a family of stealth marketers who move into an...
  4. fastcompany posted this